Hi, I'm Desirae!
I help companies define and tell their product story.
Product marketing
I started my product marketing journey at Shopify, where I've worked on everything from discounts to high-level product narrative to our developer conference. Right now, I'm leading the cross-product narrative and growth work for Shopify's marketing automation tools—like Shopify Forms for lead capture, Email and automations for email marketing, and segmentation for all of the above.
Content marketing
I've also got a deep background in content marketing. I wrote for the Shopify blog full time, and I founded and sold a content-based business in the personal finance space. That's why I'm as comfortable working on strategy as I am digging in and writing the copy, like launch posts, product explainers, and case studies.
Blog posts
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Content Creation is the Best Way to Network (It...
If you want to get a job, networking events aren't the best use of your time anymore. That's a spicy take, so let's step back to something we definitely agree...
Content Creation is the Best Way to Network (It...
If you want to get a job, networking events aren't the best use of your time anymore. That's a spicy take, so let's step back to something we definitely agree...
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The Easiest Way to Monetize Your Content is A Job
There's a joke that the easiest way to make six figures as a blogger is to get a six-figure job, then start a blog. It's a reaction to the very MLM-style...
The Easiest Way to Monetize Your Content is A Job
There's a joke that the easiest way to make six figures as a blogger is to get a six-figure job, then start a blog. It's a reaction to the very MLM-style...
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Adjacent Possible: The Key to Your Next Great O...
“I was wondering if you’d be available to come on the show to discuss the interest rate hike.” When the email showed up in my inbox, I was flabbergasted. in 2017,...
Adjacent Possible: The Key to Your Next Great O...
“I was wondering if you’d be available to come on the show to discuss the interest rate hike.” When the email showed up in my inbox, I was flabbergasted. in 2017,...
