I help companies define and tell their product story.

Product marketing

I started my product marketing journey at Shopify, where I've worked on everything from discounts to high-level product narrative to Unite, our developer conference. Right now, I'm leading the cross-product narrative for Shopify Marketing Tools—like Shopify Forms for lead capture, Email and automations for email marketing, and segmentation for all of the above.

Content marketing

I've also got a deep background in content marketing. I wrote for the Shopify blog full time, and I founded and sold a content-based business in the personal finance space. (Half Banked, if you're curious! That's what the T-rex is a reference to.) That's why I'm as comfortable working on strategy as I am digging in and writing the copy.

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