Hi, I'm Desirae!

I help companies define and tell their product story.

Product marketing

I started my product marketing journey at Shopify, where I've worked on everything from discounts to high-level product narrative to our developer conference. Right now, I'm leading the cross-product narrative and growth work for Shopify's marketing automation tools—like Shopify Forms for lead capture, Email and automations for email marketing, and segmentation for all of the above.

Content marketing

I've also got a deep background in content marketing. I wrote for the Shopify blog full time, and I founded and sold a content-based business in the personal finance space. That's why I'm as comfortable working on strategy as I am digging in and writing the copy, like launch posts, product explainers, and case studies.

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