• Hi, I'm Desirae.

Hi, I'm Desirae.

I tell product stories.

I'm a product marketer with a background in content marketing, based in Ottawa, Ontario. My favourite thing in the world is making the complex simple. I'm currently a product marketing manager at Shopify, and before that I was a content marketer working on Shopify's blog. (I had a life in enterprise marketing before Shopify, too, and I recently sold a personal finance blog.)

Outside of work, I have an awesome rescue dog named Jacob, I love to read, and I like to lift moderately heavy things on a somewhat regular basis.

I believe in using your marketing powers for good, not for evil.

It's why I do the work that I do, and work with the companies I do. Marketing is powerful when done right, and can do a lot of good when it connects the right people to the right products.

Writing

Most of my favourite pieces are for the Shopify blog and the personal finance blog I started, Half Banked. Here are some highlights if you'd like to check them out.

Business Plans 101: How to Write a Business Plan for Any Business
Commercial Insurance: What Is It, and Do You Need It For Your Store?
Forecasting for Seasonal Businesses: Turning Big Months into Great Years
How Trademarks Can Help Protect Your Brand and Business
Investing in Your Business: What You Need to Know Before You Get Started
The Best Personal Finance Books to Read in 2019
Zero to Investing Hero (free email course)
How to Plan Your Wedding Budget (And Your Regular Budget)
Budgeting for Splurges: How to Build a Realistic Spending Plan
Short-Term Savings Goals: How to Set Them and Save For Them
Mortgage Insurance: Why Most People Really, Truly Should Not Buy It